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11 Nov

Björn Borg X Craig Green, the capsule collection that change the traditional concept of sportswear

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

Björn Borg. Iconic tennis player, was number one in the world and is considered among the greatest player in tennis history. He was the first professional male to win 11 Grand Slam titles.

Craig Green. London designer with a unique sense of fashion, who goes beyond trend and is a synonymous of pure avantgarde and innovation, always inspired from clean Asian designs. He is renowned for his unisex and gender neutral qualities

Two influential personalities together for the capsule collection of the year, that is ready to change the traditional concept of sportwear. Sporty looks with a touch of glamour and sophistication that make every single piece and outfit perfect also for work, daily routine or a special date… The most incredible thing of these pieces is that, matched with the right accessories, they can be styled in every occasion. I challenge you to wear them every day!

This awaited collection is now available worldwide through fifteen exclusive retailers, of which Maison Group in Italy is one. Around the globe at Opening Ceremony in New York, Wild Style LA, Storm in Copenhagen, Yme Studios in Oslo, Temporary Showroom in Berlin and Selfridges in London, or online through bjornborg.com.

The collection is created from 18 unique sportswear pieces, of which 5 are performance sport and the palette of colors is exclusive black and cream white.

As Craig Green said about the capsule collection:

“ The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage. The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle – a development of the whole motif I often explore”. 

A must-have look is the poncho with the soft trousers. Wrap up yourself in it for special dinner with your love combined it with a super colored clutch and heels or wear them during the day matched with powerful slipon and a creative shoulder medium size bag.

Carolina

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

Björn Borg  Craig Green capsule collection Carolina Ogliaro The World C

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