I love niche fragrances. I love their exclusivity and particularity.
A few times ago, by chance, I had the luck to discover Andrea Maack fragrances and I was really impressed by the innovation and the fact that were originally created for museum exhibitions.
Andrea Maack Parfums is a Reykjavík based fragrance house founded by Andrea Maack in 2009. Today we are glad to ...
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Paris, you already know this from ages, is my favorite city in the world. Do you know that sensation of feeling safe at home? The place where you feel that all the dots are connected? I have all of these things with Paris.
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Wanting to enclose the essence of a fragrance in the word perfume is like diminishing it of its creative and evocative power.
Creator and evocative. Yes.
A fragrance can create a memory, seal a moment in an infinite and indefinite temporal space. Evocative because when you hear it again you will be able to relive the moment even in other dimensions and spaces.
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Big brand these days know it isn’t enough just to have a great product. Consumers want to know that their money is being spent with companies that treat their staff well, make sure their resources are sustainable and look after the environment. Some brands are really leading the way. Fashion retailer ASOS, for example, prides themselves on Fashion With Integrity and actively promotes social change and the cre...
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Always beautiful and unexpected things happened when I am in Paris.
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