Feel good and beautiful in your own skin is the first symptom to be even to those who look at us from the outside. Physical well-being that goes through the mental and spiritual one are the keys of the line “extrabeauty” by Davines which presents a new and innovative body product with a new graphic.
Davines OI, is the line created to give to hair an absolute beauty, which translates into ten concepts that define the ideal beauty that every woman desires for their hair:
– Softness and silkiness
– Hydration
– Brightness
– Combing
– Conditioning action
– Control of the frizz
– Full-bodied, yet lightweight
– Easy styling
– Increased durability of the fold
– Protection from the heat of the dryer
The OI products are proposed in an unprecedented and elegant graphics, played on black and transparency combo. Along with OI Shampoo, OI Conditioner, OI Oil and OI All In One Milk, appears for the first time as a newness OI Body Wash, a bathroom shower moisturizing and nourishing. All products are characterized by soothing fragrance that represents the sensory signature of the line and consists of a mixture of rice and amber with predominantly floral and musky notes with aromatic and balsamic overtones and a hint of citrus.
The exclusivity which distinguishes the products comes from the use Oil of Roucou. Originating of the Amazon, is rich in beta-carotene, has an antioxidant function and deeply restructures the hair, reduces cell damage due to harmful UV rays, prevents aging and is enriched with trace elements, which keep elastic fibers capillaries, preventing the splitting and flaking and contain ellagic acid, which neutralizes free radicals.
The formulations are produced using only renewable energy and enclosed in Zero Impact® packaging. The carbon dioxide emissions from the production of the containers are offset with reforestation in different parts of the world. Finally, all the products are free of parabens and Shampoo and Body Wash don’t contain sulfates.
But let’s discover all the products in detail, which are available in Davines shop!
OI ALL IN ONE MILK: is a multifunction treatment spray without rinsing for all hair types. The innovative formula contains in only one product the nourishment of a cream with the lightness of a spray and gives radiance, softness and smoothness, detangles and conditions the hair, making it easy to comb and eliminating frizz, moisturizes, gives volume and lightness without weighing, facilitates drying protecting hair from heat and increases the duration of the styling. The ingredients are the oil of Roucou which plays an antioxidant action, deeply restorative and protective; B5 Provitamin that hydrates the hair in depth; Amino-Functional Complex that has conditioning effect, making the strands soft and resistant to the stresses of styling, and protecting the color. To apply on hair washed, you should not rinse but simply proceed directly with the styling. In case of difficult hair, apply OI ALL IN ONE MILK after CONDITIONER. In the case of particularly dehydrated hair, apply OI ALL IN ONE MILK as moisturizer finish on dry hair, vaporizing directly on the hands and then distributing it evenly on the lengths and ends.
OI OIL: is an oil designed to give softness and shine to the hair, making a detangling effect and anti-frizz. The film-forming properties of the oil, together with an antioxidant and anti-radicals, allow to protect the structure of the hair without weighing and significantly speed up the drying time. Created with the use of oil Roucou; of a mixture of silicone breathable oils of last generation that create a protective film respecting the structure of the hair. In preparation for the styling, apply to damp hair, distributing the product on the lengths. Proceed with drying. As a finishing, apply to dry hair for softness and shine.
OI SHAMPOO: is a mild Davines shampoo suitable for all hair types, especially suited to give to your hair softness, shine and body. Created with Oil of Roucou, is to be distributed evenly on skin and hair, making a light massage. Rinse and repeat if necessary.
OI CONDITIONER: is a soft cream conditioner, created to give softness, shine and body to the hair. It accelerates the drying process, protects the hair structure from heat damage of phon and the stresses of styling. Created with the use of oil Roucou; Butter apricot that has emollient and moisturizing effect, rich in vitamins A and C. Since distribute evenly, working section by section, the right amount of product on washed hair. Leave on for 2-3 minutes and then comb. Rinse thoroughly.
OI BODY WASH: is a bathroom shower with moisturizing and emollient characterized by a silky texture and of sensual fragrance that marks the sensory experience associated with OI. The formula is enriched with oil of Roucou, which plays an antioxidant and protective role, prevents aging, preserves the elasticity of the skin and protects it from damage due to UV.
The inner beauty that coincides with the exterior and to assist this well-being must be supported by products that are good for the soul to the body, such as those signed by Davines.
Carolina