A fresh and glamour cut, a silky and petting hair. The fingers of the beloved flowing smooth the natural hair waves while you are reeling under the duvet at dawn, nibbling away at precious minutes to the inclemency of the wake-up alarm.

Few strands spiteful slips on the face and between a smile and a loving skirmish, the shy sun of the morning leaves shine even more the untamed hair.

Having healthy and beautiful hair is a moral obligation towards you and the Essential Haircare line by Davines Group was created for the daily care of the hair and identifies the best values of ​​Davines. Produced using only energy from renewable sources, with a Zero Impact packaging and reduced use of plastic, this line is the bearer of a valuable objective, which is to contribute to the protection of biodiversity of our planet Earth, in collaboration with the Fondazione Slow Food per la Biodiversità Onlus through the project of Presidi.

Each product is created with formulas without parabens and sulfates and with few carefully selected ingredients from Italian crops, which contribute to keep alive plant varieties at risk of extinction.

Through the collaboration with Fondazione Slow Food per la Biodiversità Onlus, Davines leads vigorously pursue the ideal of a Sustainable Beauty, a magical encounter between beauty and sustainability. Davines infact supports special Italian Presidi Slow Food, protecting rare plant varieties and enhancing our national agriculture.

NOUNOU is the new nourishing line for damaged or dry hair after treatments such as streaks, bleaching, perms, straightening. Without parabens and sulfates, with a high concentration of natural ingredients, NOUNOU is created with tomato flask of Torre Guaceto from farm Calemone of Mr Mario di Latte, located in Serranova Carovigno (BR). In this area was recently initiated the recovery of the local tomato flask, from whose flesh comes the extract content in line NOUNOU.

The tomato flask, with a citrus, spicy and aromatic scent, is rich in carbohydrates, protein and vitamin C, and therefore plays an anti-oxidant role for high nourishment to the hair.

The NOUNOU line includes:

NOUNOU shampoo: a nourishing shampoo for damaged or dry hair. Cleanse the hair gently but thoroughly, respecting the natural structure of the hair. The hair, after the first few washes, are immediately soft, silky, nourished and full-bodied. Besides tomato extract flask of  Torre Guaceto, the shampoo is made from a blend of biodegradable eco-friendly tensioactives.

NOUNOU conditioner : is a nourishing conditioner specifically for dry or damaged hair. Untangles treated hair giving softness without weighing it down, for a bright and compact result. Together with tomato extract flask of Torre Guaceto, you can find sweet almond butter, which plays an emollient effect, and vitamin E, an antioxidant that fights free radicals.

NOUNOU hair mask: is a nourishing and repairing mask for damaged or dry hair. Ideal for nourishing deep treated hair, giving them a new life soft and bright, without weighing it down. With the extract of tomato flask of Torre Guaceto, the mask contains the nutritious butter oil and the antioxidant vitamin E.

I remind you that it is sufficient to use a knob or two of Davines products to get a flawless and long-lasting effect.

Along with the products, a nice kit come with them and you will see me, in the upcoming weeks, in the role of the small farmer, thanks to the seeds of tomato, basil, onion, jars and compost I will try to create my own small vegetable garden! Honestly, I can not wait because it is one thing that I will do for the first time in my life and that will make me closer to a world unknown to me, very close to the origins and traditions!

Choose products Davines means being committed to safeguarding the planet and of Italian agriculture, in addition to valid certainty of getting hair healthy, strong and shiny like never before.

Carolina

The beauty of a person passes through the care she has of her hair. I have always been a fervent supporter of the fact that beauty lies precisely in the details … Needless to have a pair of Christian Louboutin shoes if they have the heel peeled or if you have the polish chipped, the appearance you want to give of yourself must take account of these small important details.

An healthy, shiny and full-bodied hair bring to any kind of look a natural perfection and charm and Davines products are the best to get an high standard result and of complete satisfaction.

The Davines Group was founded in 1983 by Bollati family, where science and passion blend together to create a complete system for the care of the skin of the body and, above all, of the soul. In particular, the Essential Haircare line was created for the daily care of the hair, using only energy from renewable sources, with a Zero Impact packaging and reduced use of plastic. The formulations are free of sulfates and parabens, and with a few select ingredients from Italian crops, which help keep alive plant varieties at risk of extinction.

With the collaboration with the Slow Food Foundation for Biodiversity, Davines want to say in a loud voice its desire to give the brand a feature of Sustainable Beauty, which is a synergy between Beauty and Sustainability.

LOVE SMOOTHING is a smoothing line for frizzy or unruly hair. The Slow Food is the Oliva Minuta of Sicily from the farm of Mr. Carmelo Messina.

The main ingredient of the line is precisely the oliva minuta of Sicily, whose extract, rich in fatty acids and vitamins, has a strong power firming and softening. The properties of the olive related to beauty and well-being were already known by the ancient peoples, the Phoenicians, for example, called it the oil “liquid gold”, while the Egyptians used to adopt it for formulations that glossy hair.

The line consists of:

LOVE / shampoo : s a shampoo for hair straightening frizzy or unruly. Already after the first washing the hair is hydrated and luminous and lose the annoying frizz in favor of a hair easy to comb and smooth.

LOVE / conditioner : is a smoothing conditioner for frizzy or unruly. Its use extremely facilitates the comb but also hair-straightening, giving a particular hydration and elasticity making the hair more disciplined and less “nervous”.

LOVE / hair smoother : is a smoothing cream anti-frizz without rinsing hair frizzy or unruly. This soft cream smooth hair wavy or frizzy without weighing it down and leaving no residue. The hair has a soft finish and bright.

The Davines products can be used in small amounts, since it’s sufficient one / two nuts of the product to ensure an optimal and prodigious effect.

For protected and cared hair, the choice of Davines is synonymous of safety, environment respect, advanced studies and especially love for our mother earth, for a long time too mistreated. A conscientious and spritual choice in order to be active also ourselves to the preservation of our territory.

Carolina