As part of my job, I’m always searching for new talented designers and brand characterized by excellence and quality.
Warloom is an Italian label that I appreciate and love since some years. Born and raised in Italy, each product is handmade with high quality leathers and took inspiration from the world of 50s circus.
What I love about Warloom? Very easy question. Their base concept dedicated to all the indipendent women out there ( yes you can start listening to Destiny’s Child song while reading ) that are extremely cool, self confident and classy. And above all, I adore Pamela, the founder and creative mind of the brand. Tall, blonde, beautiful, with a fierce attitude and a gentle soul.
And Pamela today gives us a very deep interview about Warloom world and her own world.
How was born Warloom and why did you choose this name for your own brand?
Warloom is a fantasy name, inspired by the world of the 50s American circus.
Which is the main source of inspiration for your work?
I draw inspiration from the world of the circus, in constant motion as modern women who inspired me for my creations. The colors of circus are vibrant, there is an air of magic and joy, the world of acrobats and of clowns who are both playful but with a little decadent aura.
Tell us something about your Spring / Summer 2017, which is the concept of the collection?
Is inspired by Canada, to be exact to the Canadian circus and then to the forests and to the typical colors of Fall of that great nation.
What would you like to communicate through your bags? What message would you like to come to the people who decide to wear a Warloom?
The female world is in constantly changing, a woman who is wearing a Warloom bag is both a business woman, a mother and a woman who goes out and amazed and consequently her ideal bag must adapt to every circumstance, be comfortable and, at the same time, has determination and an identity to be shown.
What is the must-have bag of your new collection? The one you could would never live without?
I love Arlette ( the name of the founder of the Gruss circus) in black leather and python rock, a perfect combination of elegance and practicality.
In your imagination, how is the woman who wears your bags?
The Warloom woman is definitely a woman busy on multiple fronts, like social, family, work, traveling and interested in art.
What are the three must-haves for Pamela Rota and the 3 flop? And to what trend you say Yes and No?
I would never give away to Kaftan in Summer, a Warloom leather and python bag and a big hat to be used under the sun. I don’t appreciate look too heavy and built for the Summer, I love the simplicity, in order to give more space to accessories.
Is there is a character in the world of fashion, film, entertainment or in your life who has influenced you the most?
I have worked with worldwide famous designers, like Tom Ford, Armani, I love Uma Thurman who has grit and a strong personality and is so beautiful.
Your collection was welcomed with enthusiasm by the fashion addicts, press and buyers, sanctioning an absolute successful debut. What are your future plans? Do you have a dream you want to become reality?
To this day I consider myself really lucky, because despite the wide competition, Warloom is a brand that has soared in a very deep way in a big panorama as that of fashion accessories, we continue in our plan of opening both multi-brand stores and single-brand. In China we will open two later this year and in the US in Denver a totally avant-garde concept store. My my biggest dream is to ensure that every woman can wear a Warloom bag!
Thank you Pamela!
Carolina
